Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn’t have to be that way!

While pundits may describe sales as an art form, the truth is that – like science – it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks.

In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find:

• The right psychological approach
• The building blocks of cold calling and business development
• The art of questioning
• The sales presentation
• Understanding buying decisions
• Dangling the bait and much, much more!