Power of High Touch is a power-packed rulebook for practicing managers, entrepreneurs, CEOs, business leaders and research scholars looking to understand, appreciate and apply the significance of customer care and hospitality in any industry. Recounting varied experiences from their rich repertoire, the authors exemplify that flawless customer care is only possible when it is pursued as a mission, with not just talent but extraordinary perseverance to achieve desired results.

Tomorrow’s empowered customer will be more demanding than can you see in your mind’s eye today, the authors predict. Especially, in a world full of shifting business paradigms and innovation where the customer has been steadily gaining space and significance. Cultivating and nurturing the culture of customer care will be the only way forward.