Giles Lury
| Category: | English |
| Sub Category: | BUSINESS |
| Author: | Giles Lury |
| Publisher: | Jaico Books |
| Language: | English |
| Number of pages : | |
| Publication Year: | |
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| ISBN | |
| Book type | Paperback |
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A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applie
Giles Lury |
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